There are many things to determine before you can start an eCommerce business. It might seem like an easy task, but it’s not. There are also lots of competitors to deal with. Standing out would be challenging, especially if other established brands have been around for a long time. One of the goals of running an eCommerce business is to increase the conversion rate using digital marketing. It refers to the number of people who decided to visit the website and purchased the products and services. Increasing conversion rates through eCommerce marketing are no easy feat. These are some tips that can help in that regard.
Use quality images and product descriptions
When people look for products online, they won’t have any idea if they’re good or not. They will rely only on the pictures and descriptions. If convinced, they might decide to pursue the transaction. Therefore, it helps to use quality images. Avoid using stock photos since they’re not appealing at all. These pictures should depict real people using the products sold by the company. It’s also important to use high-quality equipment to guarantee results.
The product descriptions are even more important. Some people know that pictures can be deceiving. They won’t rely on photos alone. They also read the detailed descriptions. The complete dimensions of the products should be available, including the color family choices, special features, and many others. Use specific descriptions to make it easier for anyone to decide if the products are worth buying. There are times when potential buyers already want to buy the products but change their minds because the descriptions are incomplete or unclear.
Improve shipping services
One of the reasons why eCommerce businesses are popular is that shipping the products doesn’t take too much time. Most people hate waiting for too long. If promised to receive the products quickly, it would make the business a more appealing choice. It’s even better if free shipping options are available. Other eCommerce businesses also compete for attention, and they use shipping services to entice more people to patronize the brand. However, it’s crucial not to make false promises. Buyers will no longer trust the company if it failed to deliver on time.
Offer coupon codes
Apart from delivery speed, people also consider the cost of the products before buying them. During this economically challenging situation, finding ways to reduce expenses is a priority. Therefore, businesses that offer coupon codes are popular. People want to purchase some items at a lower price. It’s also an excellent way of convincing them to buy more since the overall cost would be lower anyway. Make it easier for loyal customers to avail themselves of the promotions. They should be first in line if there are announcements regarding available promotions. It makes them feel good to be the priority. They will remain a loyal customer if treated well. Allow them to subscribe to newsletters to be the first to know if there are updates or send them a private message through email or other messaging platforms.
Make sure the price is competitive
Again, there are plenty of online stores available. One of the best ways to attract potential customers is to create a competitive price point. Most people would say no to an option if it’s too expensive. It’s even worse if other brands offer the same products at a lower price. The pricing should be reasonable enough. The company can make money from a transaction without making it difficult for people to afford the total cost. If the conversion rate is low, changing the price could be an excellent strategy.
Make it easier for people to buy
If someone decided to purchase items online, it means that there’s no time to go to a local store. This person is probably busy and won’t have plenty of time to purchase anything online. Therefore, the process of buying anything on the website should be a lot easier. There should be improvements in web design so that navigation wouldn’t be a problem. Most people are impatient and might decide against buying the products if they have a hard time going through the website.
Install the live chat software
One of the most common features of modern websites is live chat software. It allows people to directly communicate with the company representative. It’s crucial for people to feel that they have a connection with the business. If they have questions or concerns, they can immediately communicate with someone. Some of them are already certain to buy the products, and a conversation with a representative will make them seal the deal.
Partner with other brands
It also helps to work with other companies to create more authority and reliability. Some of them already have an established name in the industry, and the business should create a link with them. Working with authority websites is one of them. It also helps in search engine optimization. When the website has connections with some of the most popular options online, it will increase the possibility of ranking higher in search engines. The reputation of these companies might also transfer to the brand.
Work with eCommerce marketing experts
Going through the entire process alone is difficult. There are plenty of nuances to consider. There are also lots of changes in digital marketing rules. With the help of these experts, it’s easier to identify how to be more popular online.
Some eCommerce marketing agencies have been around for a long time. They even worked with other brands before. They already know which strategies worked and which ones wouldn’t. With their help, even small business owners can easily make their way to the top. Of course, there’s no guarantee that digital marketing will work. It also takes time before changes start to happen, and results become visible. The good thing is that with constant tracking of progress, the company can determine how to move forward. It’s also important to learn from digital marketing mistakes in the past and use them to strengthen the brand’s popularity online.